VENOGE FESTIVAL — 2025

ILLUSTRATION, CONCEPT, VISUAL IDENTITY
VENOGE FESTIVAL
Since 2024, Catherine Pearson has been collaborating closely with Venoge Festival to help them reimagine and refresh the identity of this iconic Swiss event, held each August in the fields of Penthaz, Vaud.
Venoge Festival is a major local music and culture event, celebrating music, community, and summer. To align its image with its vibrant evolution, the festival sought a bold new artistic direction. Catherine developed a complete 360° visual universe — from storytelling to graphic identity, crafting a narrative that brings the spirit of the festival to life through color, rhythm, and emotion.
STAGE DESIGN
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STAGE DESIGN ✿
STAGE DESIGN
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STAGE DESIGN ✿

LADY RAINBOW
STORY & CONCEPT
Inspired by her 2020 creation La Femme Arc-en-Ciel, Catherine Pearson brought back this vibrant feminine figure as the central symbol of Venoge Festival’s 2025 edition.
For Venoge Festival, the Lady returns as a powerful symbol — not human, but as the embodiment of music itself. Flowing through her colorful hair are musical notes and elements inspired by the Swiss summer landscape: wildflowers and golden fields. She radiates joy, movement, and emotion.
At the heart of her presence lies what Venoge Festival celebrates most: music as a universal language of hope, love, connection, the joy of coming together as a community, and the beauty of the natural landscaoe, all of which define the spirit of the festival.
As music plays a central role in Catherine’s creative process, the first spark for this character came from listening to She’s a Rainbow by The Rolling Stones , a song that inspired the vision of a giant, dreamlike lady with flowing, colorful hair, drifting through surreal scenes and spreading light, love, and joy wherever she goes.
SHE'S A RAINBOW
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SHE'S A RAINBOW ✿

